The Global Market for Bridal Wear is Projected to Exceed US$73 Billion by 2024

Continued Belief in the Sanctity of Marriage, Fresh Opportunities Brought In By Millennials Reaching Marriageable Age & Innovative Fabric, Style Innovations to Sustain the Bridal Wear Market, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size, and demand forecasts on the global Bridal Wear market. The global market for Bridal Wear is projected to exceed US$73 billion by 2024, sustained by the continued faith in the religious sanctity of marriage even amid the rapidly emerging divide in cultural values, changing patterns in family life and altering ideas of love, intimacy and contemporary marital practices.

The Bridal Wear market, constantly driven by beauty and fashion, capture the magnificence and outgoing, youthful spirit of the modern bride, within the frills, fancies, fabrics and styles of the wedding gowns. More than draping, the apparel epitomizes the personality and mood of the bride. Bridal wear in earlier times was described as comprising a gown, train and accessories. More recently it enveloped various other merchandise marketed through several bridal wear channels. Time and size of the wedding and location are important determinants of the bride’s dress. Brides view a perfect synchrony of the dress with the jewelry, as an added symphony to their wedding. Increased focus by women on achieving the ‘perfect’ personal appearance on the wedding day constitutes the primary factor driving market growth. Driven by definite trends, dedicated fashion events, and the availability of a wide range of choices enabling consumers to choose bridal dress and jewelry that complement their personal traits, the market steadily evolved over the years. Bridal dresses with themes revolving around sophistication, elegance, sensuality, femininity, mischief, playfulness, and roguishness, introduced over the past few years, spurred further growth in the market.

Growth opportunities await the bridal wear market in the coming years as the professionally and personally mature millennium generation attains ripe ages for matrimony. Given the extravagant budgetary outlay of millennial couples earmarked for wedding wear, several leading wedding wear retailers are expected to supplement their portfolio of quality products with add-ons such as customer service, responsive sales staff, merchandise guarantees, and customized services. Another important growth driver is the ongoing digital transition in the wedding industry that has transformed how brides get inspired for their wedding, how a venue for the wedding is found, and how couples and wedding vendors connect with each other thus enhancing the cost, efficiency and selection of bridal wear. Surging popularity of online wedding apparel boosted by the growing prominence of Internet, social media, and e-commerce; the untapped potential offered by plus-size bridal wear; growing demand for innovative and novel wedding jewelry; increasing focus on targeting engaged couples; and innovative and distinctively designed bridal wear being launched each season are some of the major factors expected to benefit market prospects in the coming years.

As stated by the new market research report on Bridal Wear, the United States represents the largest market worldwide, followed by Europe. Although these two markets continue to dictate and heavily influence fashion trends in the global market as the finest connoisseurs of bridal wear, the already matured market profile, limited growth in population, changing cultural values and the growing threat of “deinstitutionalization” of marriage” present key challenges to growth. Rest of world, comprising the Middle East and African markets, represents the fastest growing market with a CAGR of 5.7% over the analysis period, supported by rising affluence, increase in the number of high net worth individuals, and a parallel in wedding spends.   

Key players in the market include Alfred Angelo Inc., CUT s.r.l., David's Bridal Inc., Elie Saab, Harrods Ltd., Helen Rodrigues, JLM Couture Inc., Justin Alexander Limited, Macy's, Inc., Monique Lhuillier, Naeem Khan, Paloma Blanca, Pronovias Fashion Group, Pronuptia de Paris SA, Temperley London, Theia Couture, Vera Wang, Winnie Couture, Yumi Katsura International Co., Ltd., and Zuhair Murad, among others.

The research report titled “Bridal Wear: A Global Strategic Business Report” announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies. The report provides market estimates and projections in value for the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, Scandinavia, and Rest of Europe), Asia-Pacific (Australia, China, and Rest of Asia-Pacific), Latin America (Brazil, and Rest of Latin America), and Rest of World.

To connect with us, visit our LinkedIn page.

Global Industry Analysts, Inc. 6150 Hellyer Ave., San Jose CA 95138, USA, All Rights Reserved.