The Global Market for Channel-in-a-Box is Projected to Reach US$205 Million by 2020

Increasing Channel Density Drives Global Demand for Channel-in-a-Box, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Channel-in-a-Box market. The global market for Channel-in-a-Box is projected to reach US$205 million by 2020, driven by the increasing number of private broadcast channels, especially in developing countries.

In the wake of growing demand for content delivery on a range of devices and on an array of platforms, broadcast playout and media management is currently undergoing significant transformation. The intensifying competition in the broadcasting industry and the ensuing need to reduce operating expenditure (OPEX) and safeguard profit margins is resulting in broadcasting companies upgrading their “Playout” infrastructure with more efficient and automated capabilities. CiaB is emerging into a disruptive innovation in the field of playout and integrated channel management. This promising technology is already creating fractures in the traditional automated playout and master control systems market by offering a simplified, cost effective, yet efficient solution to expensive integrated playout solutions. In the current cost-driven business climate, CiaB qualifies as a disruptive innovation as it promises to simplify the process of playout management through a simple plug-in solution that seamlessly integrates with existing workflows to reduce cost, complexity, and enhance performance and reliability. In comparison to traditional integrated playout solutions, CiaB promises to offer lower total cost of ownership benefits through reduced CAPEX and OPEX expenditure. Although the viability of a “one-size fits all” concept embodied by CiaB has raised skepticism, the technology nevertheless brings in the promised disruptive benefits of IT commoditization in broadcasting. While traditional integrated playout systems offer customized “best-fit” solutions, they are expensive. CiaB, on the other hand, with its cheap and simple plug and playout architecture meets the needs of the evolving “fail fast, fail cheap, and move on” culture of the media and entertainment business. 

Key factors spurring growth in the CiaB market include rising number of multichannel video program distributors, increasing channel density, migration from SD to HD playout facilities, globalization of the broadcasting industry and the ensuing need to regionalize downstream programs. Also expected to spur growth is the need to reach a diverse audience base spread across multiple viewing platforms. The success of multi-screen strategy is critically dependent upon the effective combination of playout and encoding to enable channel origination and manipulation. As broadcasters navigate and expand their way through the multi-screen ecosystem, poised to benefit are CiaB solutions with their promised benefits of enabling transmission of automated and branded dynamic channels to multiple platforms i.e. web, mobile, and satellite, among others. Continuous technology developments and launch of new products with updated tools and capabilities will help fuel technology penetration in the market.

As stated by the new market research report on Channel-in-a-Box, the United States represents the largest market worldwide. The region also ranks as the fastest growing market with a CAGR of 18.5% over the analysis period. In Asia-Pacific, growth is forecast to be led by factors such as increasing consumer spending on digital media, expanding middle class population, rising household penetration of subscription satellite TV, increase in average monthly spending per cable household, growing levels of literacy, increasing penetration of media in lower socio-economic classes, and liberalization of broadcasting regulations.

Major players in the market include Autocue Group Ltd., Aveco Sro, Bitcentral, BroadStream Solutions, Inc., Evertz Microsystems Ltd., FloricalSystems Inc., Grass Valley, HARDATA Corp., Harmonic Inc., Imagine Communications Corp., PlayBox Technology, Pixel Power Ltd., Pebble Beach Systems Ltd., SGT SAS, SkyLark Technology Inc., Snell Ltd., Thomson Video Networks SAS, WorldNow and XOR Media, among others

The research report titled “Channel-in-a-Box: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies. The report provides market estimates and projections for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, and Rest of Asia-Pacific), Latin America and Rest of World.  

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