The Global Market for Ultra HD Television (UHD TV) is Projected to Reach 102.8 Million Units by 2020

Product Upgrades & Drop in Prices to Drive the Global Ultra HD Television (UHD TV) Market, According to a New Report by Global Industry Analysts, Inc.

GIA announces the release of a comprehensive global report on Ultra HD Television (UHD TV) market. The global market for Ultra HD Television (UHD TV) is projected to reach 102.8 million units by 2020, driven by product advancements, rapid drop in unit prices, and progress in UHD content delivery and technology standards.

Ultra-high-definition (UHD) television, commonly referred to as Ultra HD TV or UHD TV, is a digital television display format with horizontal screen resolution at 4000 pixels or 8000 pixels. The global UHD TV market is currently on the verge of active roll out of 4K UHD TVs, which come with  display resolution of 3840x2160 pixels. Additionally, 4K UHD TV differentiates itself from Full HD TV through wide dynamic range and extensive color scheme to deliver unmatched level of viewing experience. Simultaneously, the market is making noticeable progress in the development of 8K UHD TVs, the next phase of UHD TV evolution that exhibits 7680x4320 pixels display resolution, much higher than 4K resolution. At present, growth in the 4K UHD market is attributed to the increased availability of large and higher resolution screens. Falling unit prices are expected to infuse wider appeal among burgeoning world middle class population, a significant portion of which reside in developing regions of Asia-Pacific. The industry is also witnessing the onset of some of the emerging technologies such as quantum dot TVs and OLED technology and also prototypes to the next generation of 8K resolution.

The current trend in the UHD TV space is the growing popularity of larger screen size, from 60” and above. Additionally, efforts from various participants in the 4K UHD TV ecosystem including UHD TV manufacturers, content producers and providers, satellite broadcasters, cable TV operators, and streaming video service providers to provide reliable UHD content to UHD TV owners is poised to provide the necessary impetus to future growth. Availability of advanced technological features such as HDMI 2.0 input medium and newest H.265 HEVC video codec that fully support the streaming of content on UHD TV are poised to influence the market prospects for UHD TV.  Roll out of UHD channels and UHD Blu-ray discs are likely to infuse new interest for UHD TVs by providing ready-to-view UHD media content. Likewise, integration of innovative technology platforms such as Android TV, which offers a gamut of media and gaming apps for TV viewers, is poised to enhance the appeal of UHD TV among the global population.

As stated by the new market research report on Ultra HD Television (UHD TV), Asia-Pacific, led by China, represents the largest regional market, while the United States constitutes the fastest growing market, with a projected CAGR of 61.9% over the analysis period. China’s dominance in the global UHD TV market is poised to continue through the coming years, driven by the upgrading lifestyles of the Chinese consumers against the backdrop of steady increases in disposable income, and the resulting demand for high-end electronics.

Major players in the Ultra HD Television (UHD TV) market include Guangdong Changhong Electronics Co. Ltd., Hisense International, Hong Kong Skyworth Digital Holdings Co. Ltd., Konka, LG Electronics, Micromax Informatics Ltd., Panasonic Corporation of North America, Samsung Electronics Co., Ltd., Sharp Corporation, Sony Corporation, TCL Multimedia Technology Holdings Ltd., Toshiba, Videocon Industries Ltd., and VIZIO Inc. among others.

The research report titled “Ultra HD Television (UHD TV): A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of global market overview, market trends, growth drivers, strategic industry activities, and profiles of major companies worldwide. The report provides market estimates and projections in US$ for geographic markets, such as US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, and Rest of Europe), Asia-Pacific (China and Rest of Asia-Pacific), Latin America, and Rest of World. The report analyzes UHD TV shipments by screen size 39 inch to 54 inch, 55 inch, 57 inch to 64 inch, 65 inch, and 70 inch & above at the global level.


Global Industry Analysts, Inc. 6150 Hellyer Ave., San Jose CA 95138, USA, All Rights Reserved.

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