The Global Market for Phablets is Projected to Reach 1.2 Billion Units by 2020

Demand for Larger Screens Offering Compelling Media & Gaming Experience Drives the Phablets Market, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Phablets market. The global market for Phablets is projected to reach 1.2 billion units by 2020, driven by rising smartphone penetration and surging demand for larger screen mobile devices offering richer media consumption and gaming experience.

Technology developments, which have been a steady feature of the telecommunications industry, have transformed the traditional telecom equipment into state-of-art mobile devices, which can help users to connect and communicate while on the move. The charm of mobile handsets has only got better in the recent years with the introduction of supersized smartphones known as ‘phablets’, which combines the functionality of traditional smartphones with that of tablets. The larger screen displays of phablets allow users to access multimedia, make presentations, edit documents, watch videos, and spend more time on social networking. Phablets are growing in popularity as a viable alternative to laptops and tablets, offering faster speed, brilliant screen resolution, multimedia functionality, mobile internet applications, built-in GPS capabilities, and high speed data processing capabilities. Together with mainstream marketing muscle and a substantial decline in handset prices, phablets are rapidly gaining critical mass in both enterprise and consumer mobile market. Presently, phablets represent the fastest growing form factor supported by the launch of iconic larger screen Android-based smartphones, new enhanced models of iPhone and Samsung, and improved pricing plans. Android has in effect become the dominant mobile operating system (OS) attracting more than half a billion users.

Future growth in the market will be driven by the rapid proliferation of faster data network technologies and third-party application systems, further drop in handset prices, compelling user experience through applications such as Facebook, YouTube, Google Maps, technology developments, and growing focus of mobile service providers on offering dedicated 3G/4G data services, the experience of which can be significantly augmented through phablets with their larger screen size. The rising preference for a single multi-functional device is set to further benefit market prospects in the near term. While smartphones conventionally represent the choice of device for accessing mobile commerce and mobile payment/banking services, phablets are slowly gaining adoption in the field, owing to their large screen formats which enable easy navigation combined with the seamless internet connectivity and faster processing capabilities that they provide, which are critical to uninterrupted online money transactions.

As stated by the new market research report on Phablets, Asia-Pacific represents the largest market worldwide. Presence of leading mobile device manufacturers in South Korea, Taiwan, and China offering premium as well as low-cost Android based devices; populous countries with large sections of middle-class consumers; relatively lower per capita ownership in the region; large mobile subscriber base; thriving economies; increasing spending power; and rising 3G/3.5G penetrations represent key growth drivers in the region. Latin America represents the fastest growing market with a CAGR of 113.6% over the analysis period.

Key players covered in the report include ASUSTeK Computer Inc., Apple Inc., Blackberry, Dell Inc., Google Inc., HTC Corporation, Huawei Technologies Co. Ltd., Lenovo, Motorola Mobility, Inc., LG Electronics, Micromax Informatics Limited, Microsoft Corporation, Samsung Electronics Co., Ltd., Sony Mobile Communications Inc., Xiaomi, Yulong Computer Telecommunication Scientific Co. Ltd. (Coolpad), and ZTE Corporation, among others.

The research report titled “Phablets: A Global Strategic Business Report”, announced by Global Industry Analysts, Inc., provides a comprehensive review of industry trends, growth drivers, market share, market size, product launches, mergers, acquisitions and other strategic industry activities. The report provides market estimates and projections in units for all major geographic markets including the United States, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, India, South Korea, and Rest of Asia-Pacific), Middle East & Africa, and Latin America (Brazil, Mexico, and Rest of Latin America).

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