The Global Market for Mobile Augmented Reality (MAR) Apps is Projected to Reach $3.9 Billion by 2020

Rapid Proliferation of Mobile App Stores Drives the Global Mobile AR Apps Market, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Mobile Augmented Reality (MAR) market. The global market for Mobile Augmented Reality (MAR) Apps is projected to reach $3.9 billion by 2020, driven by rising smartphone and tablet penetration offering richer media and gaming experience through MAR Apps and rapid proliferation of mobile app stores.

Defined as the integration of virtual data into the real world for enhancing physical and sensory perception, Augmented Reality (AR) represents one of the most interactive and digitally versatile innovations of the 21st century. As software applications designed to make mobile phones or tablet PCs display real world with augmented elements through the device’s camera allowing information to be manipulated and seen like never before, mobile augmented reality (MAR) applications are proving to be key enhancers of mobile augmented reality experience. By enabling smartphones to scan and recognize images, objects or places and display augmented and context rich data and information on their screens, mobile augmented reality apps is forecast to find revolutionizing applications for consumer, industrial/manufacturing, retail (e-commerce and m-commerce), infrastructure, and enterprise sectors, among others. Strong growth is projected for the global MAR apps market with market participants focusing squarely on research and development to break into new application areas and possibilities. Investments in new app development, innovation, and expansion of digital services are poised to benefit market adoption.

Future growth in the market will be driven by growing investments in Google glasses & other Smart AR glasses; and spiraling demand for MAR gaming apps. Also poised to drive market demand are technology advancements in smartphone’s computational capability that will drive location-based AR; rising demand for medical AR apps supported by the increasing prominence of preventive healthcare; robust demand for smartphones and tablets; expanding mobile subscriptions worldwide; and developments in high-speed networks for supporting new applications possibilities for Mobile AR. Other important factors benefiting market expansion include drop in app prices, growing popularity of free ad-funded and freemium MAR apps, and increasing focus of mobile service providers on offering dedicated 3G/4G data services, the experience of which can be significantly augmented through mobile AR apps.

As stated by the new market research report on Mobile Augmented Reality (MAR), the United States represents the largest market worldwide, followed distantly by Europe. Strong penetration of smartphones and media tablets, particularly iPhone and iPads, is expected to fuel adoption of mobile augmented reality applications in the United States. The country also represents the fastest growing market with a projected CAGR of 54.3% over the analysis period.

Key players covered in the report include Apple Inc., Augmensys GmbH, Augmented Pixels Inc., Aurasma, Apparmo Ltd., Augment, Blippar, Layar Inc., Catchoom Technologies S.L., Cimagine Media Ltd., DAQRI, Google Inc., Niantic Labs, Gravity Jack, Hunter Research and Technology, LLC, LM3LABS Corporation, Marxent Labs, Mollejuo Software, Inc., Mybrana Network S.L., Occipital Inc., Seabery Soluciones, SeeMore Interactive Inc., ViewAR GmbH, VividWorks Ltd., Wikitude GmbH, and Zappar Ltd., among others.

The research report titled “Mobile Augmented Reality (MAR): A Global Strategic Business Report”, announced by Global Industry Analysts, Inc., provides a comprehensive review of industry trends, growth drivers, market share, market size, product launches, mergers, acquisitions and other strategic industry activities. The report provides market estimates and projections for all major geographic markets including the United States, Canada, Japan, Europe (France, Germany, Italy, UK, and Rest of Europe), Asia-Pacific, and Rest of World. App categories analyzed for the global market include Enterprise Apps, Games Apps, Location-based Search Apps, and Others. 

Global Industry Analysts, Inc. 6150 Hellyer Ave., San Jose CA 95138, USA, All Rights Reserved.


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