The Global Market for Enterprise Social Networking (ESN) is Forecast to Reach US$4.8 Billion by 2020

Need to Remain Connected With Customers, Partners, & Employees Drives the Enterprise Social Networking Market, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Enterprise Social Networking (ESN) market. The global market for Enterprise Social Networking (ESN) is forecast to reach US$4.8 billion by 2020, driven by the evolution of social networks as platforms that support enterprise-wide connectivity, communication and collaboration, and offer improved business agility through superior employee and customer engagement.

 

The market for Enterprise Social Networking (ESN) is expanding at a rapid pace globally. With its ability to offer large-scale benefits in enterprise communication and collaboration, ESN is gaining rapid adoption among modern businesses. Enterprises are leaning towards full-suite collaborative platforms, such as Microsoft Yammer, Jive Software’s Jive, IBM Connections and Salesforce Chatter platforms, which extend businesses with a multitude of features and functions in Business-to-Business (B2B) as well as Business-to-Customer (B2C) communication and collaboration. ESN is rapidly gaining pivotal importance in enterprise mobility. The current spike in enterprise mobility project implementations, especially the BYOD & CYOD policies, has infused additional interest in ESN, given its ability to provide mobile users anytime, anywhere connectivity to colleagues, customers, partners, and associates of the enterprise.

Large enterprises and MNCs, Small & Medium-Sized Businesses (SMBs), healthcare establishments, hotel operators, banking and financial services firms, insurance companies, professional services firms, advertising and marketing agencies, and government enterprises are exhibiting high interest in ESN solutions. While the main objective for ESN deployment among all these enterprises remains enterprise-wide communication and collaboration, the associated aspects, such as improved ability to visualize consumer insights for enhanced decision making and for improving business strategies, continue to build momentum for ESN solutions in numerous applications. Stand-alone platforms are falling out of favor, as ESNs are increasingly being embedded in existing business applications. The market is also registering strong growth of full-suite platforms in comparison to limited features platform. Another ongoing trend in the market is the growing proliferation of cloud-based ESN deployment. Cloud services are increasingly gaining priority in ESN implementation, offering substantial operational and maintenance benefits to enterprises, while reducing the need for huge investments on end-to-end roll out of on-premises ESN solution. Issues facing the ESN market include lack of full-scale employee participation; legal issues pertaining to privacy and intellectual intelligence; and misuse of ESN platform through malicious information propagation.

As stated by the new market research report on Enterprise Social Networking, the United States represents the largest market worldwide. Europe ranks as the fastest growing market with a CAGR of 29.1% over the analysis period. A key factor driving growth in the region is the increased business investments in disruptive technologies that promise the creation of long-term value.

Major players covered in the report include Atos SE, BroadVision Inc., Cisco Systems Inc., Convo,  Facebook Inc., Get Satisfaction, Google Inc., Igloo Software,  International Business Machines Corporation,  Infor,  Jive Software Inc., Microsoft Corp., Moxie Software Inc., Mzinga Inc., OpenText Corporation,  Oracle Corp., Salesforce.com Inc., SAP SE,  Sitrion, Slack Technologies Inc., Socialcast,  Socialtext Inc., Spigit, TIBCO Software Inc., Twitter Inc., Zimbra Inc., and  Zyncro Tech, among others..

The research report titled “Enterprise Social Networking (ESN): A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies. The report provides market estimates and projections in US$ million for all major geographic markets, such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific, The Middle East & Africa, and Latin America. Segments analyzed for the global market include Communities, Social Networking, Collaborative Platforms, and Others (Include Forums, Blogs, Wikis, and Bookmarks).

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