As the First Line of Defense Against Digital Distractions & Low Level Internet Security Threats, Web Content Filtering is Poised to Witness Healthy Growth Through 2024
The
global market for Web Content Filtering is projected to reach US$4.9 billion by
2024, driven by increasing volume and complexity of cyber-attacks, growing
investments by organizations and governments in web security, replacement of
legacy solutions, and growing compliance to regulatory requirements.
While the Internet-powered modern connected world brings
in numerous advantages for individuals and enterprises, it also brings in its
fair share of challenges and perils. The growing use of Internet has brought to
fore threats posed by malware, spyware, spam, spoofing, phishing, botnets,
unauthorized data leakages and access to confidential information networks and
identity thefts, among others. Against this backdrop, a wide range of cyber
security solutions, including web content filtering, are witnessing significant
growth in demand. Web content filtering solutions refer to software programs
that enable controlling of access to content on the internet and restricting
delivery of information to the user through the web, email or other media. The
growing trend towards BYOD (Bring Your Own Devices) in enterprises and
increased susceptibility to security threats are driving the use of endpoint
web filtering. Enterprise
mobility and use of multiple devices are further driving adoption of
cloud-based filtering solutions. The rapid penetration of
social networking sites and explosion of Web 2.0 applications are benefiting
demand for web content filtering solutions, as these trends enable cyber
criminals to gain easy access to connected corporate endpoints, servers and
spread malware over corporate networks. Compliance to regulations such as CIPA,
PIPEDA, HIPAA, Sarbanes-Oxley, and GLBA is also compelling institutions and organizations
to adopt various security solutions, including web content filtering solutions.
Over the years, the scope, functionality and level of
ingenuity of content filtering programs have witnessed tremendous evolution.
Present day’s web content filtering solutions are advanced and effective than legacy
solutions, with capabilities to breakdown web traffic, analyze it and zero in
on content that is malicious and forbidden, and accordingly provide access to
desired information. The conventional approach of database led URL
filtering of predefined websites, is fast losing relevance. Voluminous
content being added each day to the World Wide Web is resulting in the emergence
of several URLs, making list based blocking unsustainable and unpragmatic. As a
result, the shift towards more comprehensive and promising on-line
content-based data categorization is being witnessed in the area of URL
filtering. Other techniques such as keyword filtering and file type filtering are
also gaining adoption driven by their advanced features and wider benefits. Growing
need to consolidate multiple security solutions in a single appliance has been
driving demand for UTM (Unified Threat Management) solutions, which combine
several features such as gateway antivirus, network firewalling, gateway
anti-spam, load balancing, VPN, data leak prevention, on-appliance reporting
and content filtering.
As stated by the new market research report on Web
Content Filtering, the United States represents the largest market
worldwide. Proactive regulations in the country aimed at ensuring privacy of customer
data held by corporate enterprises will continue to promote the use of
information security solutions including web content filtering. Asia-Pacific ranks
as the fastest growing market worldwide, with a CAGR of 20.2% through the
analysis period. The growth in the region is led by strong development of
regional economies, advancements in enterprise networking, increasing adoption
of e-governance in the public sector and subsequent rise in investments in cutting
edge IT infrastructure particularly in emerging markets such as China and
India.
Major players in the market include Alps System
Integration Co., Ltd., Barracuda Networks, Inc., Cisco Systems, Inc.,
ContentKeeper Technologies Pty. Ltd., Digital Arts Inc., Forcepoint LLC,
Fortinet, Inc., Kaspersky Lab, McAfee, LLC., Palo Alto Networks, Inc., Sangfor
Technologies Co., Ltd., Sophos Ltd., Symantec Corporation, Trend Micro
Incorporated and Zscaler, Inc. among others.
The research report titled “Web
Content Filtering - Market Analysis, Trends, and Forecasts” announced by Global Industry Analysts Inc., provides a comprehensive review of market
trends, issues, drivers, mergers, acquisitions and other strategic industry
activities of global companies. The report provides market estimates and
projections for Web Content Filtering in terms of US$ for all major geographic
markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK,
Spain, Russia and Rest of Europe) Asia-Pacific (China, India and Rest of
Asia-Pacific), Latin America (Brazil and Rest of Latin America) and Rest of
World.
Global Industry
Analysts, Inc. 6150 Hellyer Ave., San Jose CA 95138, USA, All Rights Reserved.
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