Expansion of Teaching & Learning Spaces Beyond the Traditional Classrooms Supported by Smartphones as Instruments of Mobility Fosters Growth in the Mobile Learning Market

The global market for Mobile Learning is projected to reach US$70.1 billion by 2024, driven by the expansion of teaching and learning spaces beyond the traditional classrooms supported by the proliferation of Internet-enabled smart mobile devices. In the present digital era, technology use has permeated to almost all sectors of the economy. Education and training are also being impacted by evolving technologies and device-related innovations. As a result traditional learning approaches are giving way to new technologies such as mobile and Internet-based learning. Technology evolution is expected to push focus away from classroom-based teaching to learning that occurs all through the day. Mobile phones especially are playing a vital role in supporting this anytime, anywhere paradigm of learning. Developments in multi-functional features of a smartphone are encouraging the use of the device as an ideal platform for supporting contextual and informal learning. The emergence of mobile learning as the ultimate learning platform is primarily attributed to the growing adoption of mobile devices in corporate and academic sectors, and increased cost-effectiveness and flexibility advantages offered by mobile-based products. The rising demand for subscription-based mobile learning value-added services (VAS) presents a positive outlook for the market.

Development of innovate mobile learning apps is additionally encouraging bite-sized workplace learning and training in the enterprise sector. The rollout of ultra-high-speed 3G/4G networks is further aiding adoption of mobile learning. Of the various types of mobile devices, tablets phones promise immense opportunities in enhancing mobile-based learning at the workplace and also in the education sector. Increasing penetration of smartphones presents an opportunity to provide personalized education through mobile devices, ensuring that anyone from any location can fulfill their learning needs through m-learning solutions. The mobile learning market is also being transformed by the wave of recent innovations. Smart location-based learning apps, smartphone-enabled VR education apps and industrial augmented mobile decision support products are few innovations with significant commercial opportunity. These advanced products are enabling content providers to tap new sources of revenue by targeting specialized delivery devices and authoring platforms.

As stated by the new market research report on Mobile Learning, the United States represents the largest market worldwide, supported by the emergence of latest commercial mobile learning technologies such as smart location-based learning apps and smartphone-enabled virtual reality education apps. The consumer segment dominates the mobile learning market spurred by strong spending on mobile educational content and edugames. Government agencies (federal, local and state) are also emerging as active users of mobile learning solutions. Latin America and the Middle East & Africa are poised to record the fastest growth over the analysis period. In these regions, the digitalizing lifestyles of the expanding base of middle class population are changing the rules for education in a networked world 

Major players in the market include Adobe Inc., Apple, Inc., AT&T, Inc., Blackboard, Inc., Citrix Systems, Inc., Kineo, Desire2Learn Corp., dominKnow, Inc., IBM Corp., PeopleFluent, Promethean Ltd., Saba Software, Inc., SAP SE, Skillsoft Corp., SumTotal Systems, LLC, and Upside Learning Solutions Pvt. Ltd., among others.

The research report titled “Mobile Learning - Market Analysis, Trends, and Forecasts” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies. The report provides market estimates and projections in US$ Million for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, India, and Rest of Asia-Pacific), Middle East & Africa, and Latin America (Brazil and Rest of Latin America).

Global Industry Analysts, Inc. 6150 Hellyer Ave., San Jose CA 95138, USA, All Rights Reserved.

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