Growing Role of Shadow Education in Helping Students Cope with Competition to Gain Admission into Elite Universities Drives Global Growth of Private Tutoring Services


The global market for Private Tutoring Services is forecast to reach US$260.7 billion by 2024, driven by factors such as growing competition among students to achieve academic excellence and gain entry into selective schools and universities, inability of working parents to assist their children with schoolwork, inadequacy of mainstream schools in meeting student needs, rise in student population, and growing adoption of online tutoring.

Tutoring , a key constituent of the global education industry, is primarily aimed at improving a student’s learning capabilities and confidence. Growth in the private tutoring industry is mainly attributed to the limitation of the standard education system to address the unique needs of each student. Demand for private tuitions in several countries is also driven by growing competition among students to gain entry into the best universities and preparatory schools and pursue a career of choice. Inability of working parents to assist their children with schoolwork and lack of knowledge about specific subjects is another major factor driving students towards private tutoring. Present-day private tutoring programs offer a large selection of programs and services that could include study skills, scholastic summer camps, test preps, pre-kindergarten readiness programs, and enrichment tutorials. There is also a growing demand for tutors who can address learning difficulties, mental health problems and other special needs of children with disabilities.

Technological advances in the field of learning have also radically transformed the education sector and helped schooling and learning to go beyond conventional classroom teaching. Online tutoring is emerging as a popular form of private tuitions for students across the world, largely due to the convenience and multi-utility features of the medium. Online tutoring services connect students to a worldwide network of tutors trained in various subjects and grade levels. The market is also witnessing an incremental rise in number of educational startups and partnerships between service providers and technology vendors to leverage on online delivery platforms.  Mobile tutoring is gaining pace with apps designed to offer online tutoring platforms for live in-center and online tutoring for students from different skill levels and ages. The segment is further supported by the advent of new types of tools and delivery platforms, which include specialized tools for creating and managing educational augmented reality, social learning, simulation-based learning, location based learning, edugames, and interactive exam preparations.

As stated by the new market research report on Private Tutoring, Asia-Pacific represents the largest and the fastest growing market worldwide. The region is projected to post a CAGR of 9.6% over the analysis period. Growth in the market is led by factors such as absence of sufficient public funding for state education systems, introduction of standardised examinations for universities and colleges, growing popularity of subject-specific tutors,  and growing desire of students to take up admission in foreign universities.

Major players in the market include Ambow Education Holding Ltd.,  A Plus-All Subjects Tutoring, Inc., Building Educated Leaders For Life, Chegg, Club Z! Tutoring Services, Daekyo Co., Ltd., Educomp Solutions Ltd., , Fleet Tutors, Huntington Learning Centers, Inc., JEI Learning Centers, Kaplan, Inc., Kumon, Mandarin House, Mathnasium LLC, New Oriental Education and Technology Group Sylvan Learning Inc., TAL Education Group, Tutor Doctor, Tutor.com, Inc., Varsity Tutors, and Xueda Education Group , among others.

The research report titled “Private Tutoring - Market Analysis, Trends, and Forecasts” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, drivers, issues, challenges, and strategic industry activities of major global and regional players. The report provides market estimates and projections for all major geographic markets, such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Greece and Rest of Europe), Asia-Pacific (China, India, South Korea and Rest of Asia-Pacific) and Rest of World markets.

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