Trend Towards Mix& Match of Multiple Service Providers’ Data/Voice Plans to Leverage Pricing Benefits & Increased Use of Smartphones for Business & Personal Tasks Drive Demand for Dual SIM Smartphones

The global market for Dual SIM Smartphones is projected to reach 1.6 billion units by 2024, driven by growing consumer preference for mixing and matching multiple service providers’ data and voice plans; ubiquitous use of smartphones for performing both personal and professional tasks; and launch of smartphone models offering enhanced savings, portability, flexibility, and functionality.

Defined as a mobile phone capable of holding two Subscriber Identity Modules (SIM) cards, dual SIM smartphones were initially launched in the low-end, feature phone market segment. Combining the functionalities of mobile phones with the computing ability of PDAs and laptops and the added benefit of an extra SIM card, dual SIM smartphones have struck the right chord among people in all walks of life, be it a student or a working professional, particularly in the cost conscious and volume driven developing countries. With the evolution and rapid penetration of smartphones, and the unrivalled levels of convenience offered gaining in popularity even among high end mobile phone users, the market today is replete with premium and expensive dual SIM models running on the Android platform. Key benefits offered by dual SIM smartphones, driving the market momentum include, ability to deliver advantage of differential tariffs, superior deals, plans and offers, relatively better network coverage and connectivity, and guaranteed privacy through a separate connection for personal and office use without having to lug around two different devices.

Healthy growth is projected for the market in the coming years driven by falling handset prices, cheaper mobile voice/data services, proliferation of 4G LTE networks and the advent dual SIM Phablets with a screen size as big as a tablet for compelling media and gaming experience. Launch of technically advanced models with enhanced speed, screen resolution, multimedia functionality, and high speed data processing capabilities represent another important factor benefiting market expansion. Few of the advanced features offered by latest dual SIM smartphones that are poised to drive market adoption include rapid battery charging technologies, voice & gesture recognition for enhanced interactivity, fingerprint and other biometrics, pico projectors for superior entertainment, top of class rear and front cameras, full HD display, wearable accessories, NFC, and AR/AI features, among others.

As stated by the new market research report on Dual SIM Smartphones, Asia-Pacific represents the largest worldwide. Steady launch of premium as well as low-cost Android based devices; growing consumer inclination towards dual SIM smartphone as opposed to single SIM models; large mobile subscriber base; and rising 4G penetrations represent key growth drivers in the region. China and India, the two most populous countries with large sections of middle-class consumers, continue to represent major markets for premium as well as low-cost dual SIM smartphones. The Middle East & Africa represent the fastest growing regional market worldwide with a CAGR of 17.0% over the analysis period.

Key players in the market include Asustek Computer Inc., BBK Electronics Corp., Coolpad, G'Five International Ltd., Gionee Communication Equipment Co. Ltd., HTC Corporation, Huawei Technologies Co. Ltd., Lenovo, LG Electronics Inc., Meizu Telecom Equipment Co. Ltd., Micromax Informatics Ltd., Microsoft Corporation, Motorola Mobility LLC, OPPO Electronics Corp., Samsung Electronics Co. Ltd., Sony Mobile Communications Inc., TCL Communication Technology Holdings Ltd., Vivo Communication Technology Co. Ltd., Xiaomi, and ZTE Corporation, among others.

The research report titled “Dual SIM Smartphones - Market Analysis, Trends, and Forecasts”, announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, growth drivers, issues, challenges, and product launches of major market participants. The report provides market estimates and projections in units for all major geographic markets including the United States, Canada, Japan, Europe, Asia-Pacific (China, India, and Rest of Asia-Pacific), Middle East & Africa, and Latin America.

Global Industry Analysts, Inc. 6150 Hellyer Ave., San Jose CA 95138, USA, All Rights Reserved.

For enquiries e-mail us at rsd@strategyr.com or info411@strategyr.com.

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