Increasing Demand for Healthy Foods & Beverages to Regulate Weight Amidst Rising Concerns over Obesity to Drive Growth in the Weight Control Products Market


Global Weight Control Products market is projected to reach US$30.9 billion by 2024, driven primarily by the growing concerns over increasing obese and overweight population and the subsequent consumer shift towards healthy foods and beverages as a weight management strategy.

Obesity, which results from energy imbalance between calories consumed and calories expended, is emerging as one of the major issues confronting the healthcare sector across the world. Fueled by rising income levels, increasing affluence, growing preference for processed foods, reduced physical activity and sedentary lifestyles, obesity has reached pandemic proportions worldwide. Though not regarded a disease by itself, obesity is known to increase the risk of related chronic health conditions such as type 2 diabetes, hypertension, osteoarthritis, obstructive sleep apnea, cardiovascular risks, cancer, and chronic musculoskeletal problems, among others. The most efficient approach for achieving the desired BMI involves consumption of only that many calories as required to meet the daily needs. Comprising food, beverage and supplements, weight control products assist in reducing the total body mass index (BMI). Such products assist people in managing weight, and reduce the risk of several weight-related health condition such diabetes, high blood pressure and cardiovascular disease, among others.

The rising threat of obesity epidemic and the considerable increase in associated healthcare costs are fueling growth in the global weight control products market. The growing threat of obesity epidemic, specifically among children, is leading to high demand for foods and beverages that can assist the body in rapidly reducing excess carbohydrates and fat. Rising awareness about obesity-related health issues is driving consumers to cut down sugar consumption, with manufacturers responding to this change by developing reformulated products to meet the escalating demand for low-sugar and low-calorie foods. The growing desire of people to stay healthy and fit along with the increasing number of fitness and slimming centers being established due to consumers’ shift towards healthy lifestyles augur well for the weight loss products market. Also driving market expansion are factors such as the ongoing shift towards non-invasive treatments, rising preference for preventive healthcare due to mounting healthcare costs; and development of a broad range of innovative food and beverage ingredients and additives that aid weight control. In particular, people are opting for weight loss products as against invasive and expensive bariatric surgical procedures. Government initiatives and awareness programs aimed at promoting healthy lifestyles, against the backdrop of rising threat of obesity epidemic, are also fueling growth in the weight loss products market.

As stated by the new market research report on Weight Control Products, the United States represents the largest regional market, worldwide. Increasing affluence, rising preference for convenience food products as well as sedentary lifestyles are the major factors causing the alarming rise in obesity in the US, thus driving demand for weight control foods and beverages. Market growth is also supported by the desire to stay healthy, maintain active lifestyles as well as the general perception of prevention of diseases being safe and cost-effective than cure. Asia-Pacific is forecast to register the fastest CAGR of 6.6% over the analysis period. Expanding obese and overweight population, underpenetrated nature of the market, increasing purchasing power, and growing demand for nutrient-rich and healthy foods represent key factors stimulating demand for weight control products in the region. Changing dietary habits, adoption of western lifestyles, increasingly sedentary lifestyles and growing consumption of fast foods in countries such as India and China is increasing the prevalence of obesity in the region, driving focus onto weight control products as a weight management strategy.

Major players in the market include Abbott Nutrition, Amway, Atkins Nutritionals Inc., The Coca-Cola Company, Global Healing Center, Herbalife International of America Inc., Iovate Health Sciences International Inc., Hydroxycut, Nestlé Health Science S.A, Nutrisystem Inc., PepsiCo Inc., SlimFast, Sunrider Corporation dba Sunrider International, The Kraft Heinz Company, The Nature's Bounty Co., and Twinlab Corporation, among others.

The research report titled “Weight Control Products - Market Analysis, Trends, and Forecasts” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies. The report provides market estimates and projections for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), Latin America (Brazil and Rest of Latin America), and Rest of World. The report analyzes the global, Canadian, Japanese, Europe (Total), Asia-Pacific (Total), Latin America (Total) and Rest of World markets by the Product Types - Meal Replacements, Weight Loss Beverages and Weight Loss Supplements.

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