Focus on Long-Term Weight Management Amidst Rising Consumer Awareness Over the Health Risks of Obesity Spurs Demand for Bathroom Scales

The global Bathroom Scales market is projected to reach US$3.1 billion by 2024, driven by growing health consciousness among consumers and increasing concerns over obesity epidemic that are encouraging consumers to focus on weight monitoring measures including the use of bathroom scales.

A bathroom scale or a personal weighing scale is an essential accessory for health conscious individuals focused on constant monitoring and management of weight to stay fit, active and healthy. A personal weighing scale has a vital role to play in enhancing health consciousness levels by allowing users to frequently check weight and undertake self-assessments of their body weight readings. Present day bathroom scales not only measure the weight, but also body read other parameters such as mass index, bone mass, body fat percentage, besides featuring advanced capabilities such as connected apps and fitness trackers.

Global market for bathroom scales is on a steady growth trajectory driven mainly by the growing health consciousness of people and the increasing desire to stay fit and healthy through weight monitoring and management. Growing desire of elderly individuals to stay healthy, fit and active and increasing consumer involvement in various fitness regiments also augur well for the market. The high participation of women in workforce is contributing to their increased emphasis on weight and appearance. Changing lifestyles, unhealthy eating habits, increasing consumption of calorie-rich foods, and reducing physical activity are contributing to an increase in number of obese and overweight individuals. Increasing incidence of obesity and rising awareness about the threat of obesity-related health concerns such as diabetes, hypertension, and cardiovascular disease is driving consumer focus onto advanced weight management measures including the use of bathroom scales to monitor weight. The increasing focus on preventative healthcare against the backdrop of increasing healthcare costs is also driving consumers to emphasize on maintaining healthy weight for overall wellbeing, and to avoid expenditure on health conditions related to excess weight, thus propelling sales of bathroom scales.

The development of new and innovative models of bathroom scales with advanced capabilities is also driving market growth. Wi-Fi and Bluetooth-enabled bathroom scales, offering compatibility with devices such as smartphones and tablets, are in particular driving market growth. Also growing in popularity are digital bathroom scales and multifunctional bathroom scales. Bathroom scales market is also being impacted by the growing realization about body fat proportion being a much more precise and reliable indicator of an individual’s health, rather than merely considering the weight. As a consequence of the rising demand for body fat analyzers, sales of bathroom scales that come integrated with body fat analysis capabilities continue to increase. Consumers are exhibiting preference for weighing scales that are incorporated with features that will help them to track various parameters of body, such as BMI (body mass index), body fat/water, bone mass and metabolic age, among others), besides monitoring weight.

As stated by the new market research report on Bathroom Scales, Europe represents the largest regional market, worldwide. Increasing awareness about health and the desire to maintain healthy and active life is driving consumer focus onto weight monitoring and management, thus fueling sales of bathroom scales in the region. Europe is also benefiting from the launch of a range of innovative products including multifunctional scales and smart scales. Asia-Pacific is forecast to register the fastest CAGR of 6.7% over the analysis period. Growing health complications due to sedentary and unhealthy lifestyles and high consumption of calorie- and carbohydrates-rich foods are enhancing the significance of weight monitoring, thus driving sales of bathroom scales. The increasing prevalence of obesity, growing desire of elderly to maintain active lifestyles, and increasing purchasing power of people are also contributing to the high sales of bathroom scales in the region.

Major players in the market include AWM Limited, Bonso Electronics International Inc., EatSmart, Fitbit Inc., Groupe SEB, Johnson Measures and Weights Ltd., Leifheit AG, Omron Healthcare Co. Ltd., Omron Healthcare Europe B.V, Salter Housewares Ltd., Tanita Corporation, Tanita Corporation of America Inc., Taylor Precision Products Inc., Withings, and Zhongshan Camry Electronic Co. Ltd., among others.

The research report titled “Bathroom Scales - Market Analysis, Trends, and Forecasts” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies. The report provides market estimates and projections for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), Middle East & Africa and Latin America (Brazil and Rest of Latin America).

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