Trend Towards Mix& Match of Multiple Service Providers’ Data/Voice Plans to Leverage Pricing Benefits & Increased Use of Smartphones for Business & Personal Tasks Drive Demand for Dual SIM Smartphones
The global market for Dual SIM Smartphones is projected to reach 1.6 billion units by 2024 , driven by growing consumer preference for mixing and matching multiple service providers’ data and voice plans; ubiquitous use of smartphones for performing both personal and professional tasks; and launch of smartphone models offering enhanced savings, portability, flexibility, and functionality. Defined as a mobile phone capable of holding two Subscriber Identity Modules (SIM) cards, dual SIM smartphones were initially launched in the low-end, feature phone market segment. Combining the functionalities of mobile phones with the computing ability of PDAs and laptops and the added benefit of an extra SIM card, dual SIM smartphones have struck the right chord among people in all walks of life, be it a student or a working professional, particularly in the cost conscious and volume driven developing countries. With the evolution and rapid penetration of smartphones, and the unrivalled level...