The Global Market for Bread is Projected to Reach US$198.7 Billion by 2020
Rising Demand for Organic
Gluten Free Bread Drives Growth in the Global Bread Market, According to a New
Report by Global
Industry Analysts, Inc.
GIA announces the release of a comprehensive global
report on Bread. The global
market for Bread is projected to reach US$198.7 billion by 2020, driven by the
growing demand for gluten-free bread against the backdrop of growing heath concerns
over gluten and carbohydrates present in traditional white bread.
Bread represents a staple food in many countries
worldwide. Consumption of bread is high in Europe and the Americas. Higher per
capita consumption and penetration of bread in these markets offers little room
for further growth in terms of volume. For struggling bread producers in
saturated markets with flat growth, the focus on new innovative product
development will offer opportunities for growth. In developing countries such
as China and India, bread consumption is supported by the rising preference for
convenience foods. Rising income, consumerism of food products, westernization
of food habits and innovation in packaged foods are factors driving consumption
of convenience food in these markets.
Volume sales of industrial white bread are under significant
pressure in Europe and North America. Market saturation, rising popularity of
alternate breakfast options, and consumer backlash on additives and
carbohydrates present in factory-produced bread, represent few of the factors responsible
for declining consumption patterns in these markets. Growth in these markets,
in the coming years, will however come from innovation in healthy artisan
ingredients, and the development of carbohydrates and gluten free products. High
protein breads fortified with omega-3, antioxidants, fibre and iron will
witness strong growth in demand. Demand is also expected to grow strongly for brown bread, whole wheat bread, and multi
grain bread, among others. Growing concerns over the nutritional risks posed by
commercial production of bread using highly refined flour is driving the emphasis
on bread made from organic whole wheat flour.
As
stated by the new market research report on Bread, Europe represents the
largest regional market worldwide. The region is home to some of the leading
bread consuming nations worldwide, such as Turkey and Germany. Asia-pacific is
forecast to emerge as the fastest growing market with dollar sales projected to
grow at a compounded annual rate of 6.6% over the analysis period. China, India,
Hong Kong and Malaysia represent lucrative markets in the region driven by strong
economic growth, rising standards of living, increase in the number of women in
the workforce and a parallel reduction in time for making elaborate meals and breakfast.
Major players covered in the report include Allied
Bakeries, Barilla Holding Societa per Azioni, Flowers Foods Inc., Frank Roberts
& Sons Ltd., Grupo Bimbo S.A.B. de C.V., Harry-Brot GmbH, Lieken AG,
Pepperidge Farm Inc., and Yamazaki Baking Co. Ltd., among others.
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