The Global Market for Multiformat Transcoders is Projected to Reach US$830.5 Million by 2020

Surge in Video Viewership Across Multiple Devices to Drive the Global Market for Multiformat Transcoders, According to a New Report by Global Industry Analysts, Inc.

GIA announces the release of a comprehensive global report on Multiformat Transcoders. The global market for Multiformat Transcoders is projected to reach US$830.5 million by 2020, driven by the growing popularity of high-quality video streaming across multiple devices.

Multi-format transcoding is the process of automatically converting video and audio files into formats that are compatible with multi-vendor video environments. Streaming Transcoders represents the fastest growing market in the multiformat transcoders market, supported by the launch of live cloud transcoding for video output in several adaptive streaming formats.  Key factors encouraging growth in live video streaming and mobile video viewership include the rise of 4G dominated networks with higher bandwidth capabilities, growing use of adaptive bitrate technologies (ABR), spiraling sales of mobile PCs, and the move towards digitalizing video content. Also driving growth in the market is the availability of new platforms such as TV Everywhere, mobile TV, Internet TV, PiP, IPTV, Android TV, and a broad range of other vendor specific smart TV platforms.

Technology advancements such as cloud transcoding are fuelling demand for multi-format transcoders. Multi-screen TVs, video-on-demand and over the top (OTT) video content delivery models are expected to further accelerate sales of transcoding solutions. Adoption of advanced compression standards such as HEVC/H.265 that reduce bandwidth requirements is expected to spur gains in the transcoders market. HVEC/H.265 transcoders enable superior and efficient video coding as they use significantly lesser bitrates in comparison with H.264/AVC, for providing the same quality of video service. The adoption of HEVC compression is expected to spur gains in the market, with leading vendors developing novel HEVC transcoders and upgrading software in already available equipment.

As stated by the new market research report on Multiformat Transcoders, North America represents the largest market worldwide. Asia-Pacific is forecast to emerge as the fastest growing market with a CAGR of 24% over the analysis period, led by rapidly changing media consumption patterns including social media and leisure-technology habits. Other factors driving growth in the region include the digitization of cable infrastructure, transition away from analogue TV towards digital TV, rise in Internet video traffic, spiraling sales of IP-enabled devices, growing consumer preference for digital entertainment and the ensuing rise in penetration of over-the-top video services.
Key players covered in the report include ATEME SA, Allegro DVT, Arris Group, Dalet Digital Media Systems, Harmonic Inc., Imagine Communications, Ipera Technology and Telestream Inc. among others.
The research report titled “Multiformat Transcoders: A Global Strategic Business Report” announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of major companies. The report provides market estimates and projections in US$ for major geographic markets including US, Canada, Europe, Asia-Pacific, and Rest of World. Product segments analyzed in the report include Live Streaming and File Processing. 

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