The Global Market for Baby Disposable Diapers is Projected to Reach US$55.7 Billion by 2020
Increasing Per Capita Spending on Baby Products Spur
Growth in the Baby Disposable Diapers Market, According to a New Report by Global Industry Analysts, Inc.
GIA announces
the release of a comprehensive global report on Baby Disposable Diapers. The
global market for Baby Disposable Diapers is projected to reach US$55.7 billion
by 2020, driven by rising household incomes and increased spending on
babies and children.
Disposable
diapers are essential baby products for newborns and toddlers, owing to the
huge convenience and better hygiene offered when compared to traditional cloth
diapers. Rise in dual income households, increasing levels of female literacy, rising
disposable incomes, and growing awareness over the importance of baby hygiene, are
few of the factors driving demand for baby disposable diapers. The rise in the
number of older parents is benefiting the diapers market, as older parents tend
to be financially stable than their younger counterparts and hence more willing
to spend on convenience products for babies. The highly commoditized baby
disposable diapers market is mature in North America, Western Europe and Japan.
Sales growth in these markets remains challenged by falling fertility rates. Given
the stabilizing demand for baby products in these markets, new opportunities
for growth will come largely from the sales of premium priced innovative
products.
In the coming
years, development of innovative products including eco-friendly,
bio-degradable diapers will help spur long-term growth in the market. Innovation
in materials such as super-absorbent fibers and engineered fabrics and advancements
in product design will benefit growth. Thinness
and comfort are key product considerations, and manufacturers are increasingly leveraging
advancements in films and nonwovens to produce thinner diapers with better absorption
and odor control properties. Consumer preferences are rapidly shifting towards stretchable,
fluff-less diapers with cloth-like aesthetics. Specifically in developed
nations, the focus is on skin-friendly products with better elastic fits, while
in emerging markets such as China, the trend is shifting towards mechanical
closures as against traditional closures. Diaper manufacturers are also
introducing new lines of printed diaper products inspired by trends in the
fashion world.
As stated by
the new market research report on Baby Disposable Diapers, the United States
represents the largest market worldwide. Recovering economic conditions and
increased sales of premium brands are expected to support growth in the
country. Ethnic and immigrant population, with their higher fertility rates,
represent key customer clusters for baby diapers in the country. Asia-Pacific
is forecast to emerge as the fastest growing market with a CAGR of 6.9% over
the analysis period. Key factors driving growth in the region include westernization
of lifestyles and the ensuing replacement of cloth diapers with disposable
variants; and increasing number of women in the workforce and a parallel rise
in demand for convenient and hygienic baby care products.
Major players covered
in the report include Domtar Corporation, First Quality Enterprises Inc., Kao
Corporation, Kimberly-Clark Corporation, Ontex International N.V., The Procter
& Gamble Company, Svenska Cellulosa Aktiebolaget SCA (publ), and Unicharm
Corporation, among others.
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