The Global Market for Outdoor Appliances and Power Tools is Forecast to Reach 118 Million Units by 2020
Rising Interest in Outdoor Living Drives Demand for Outdoor
Appliances and Power Tools, According to a New Report by Global Industry Analysts, Inc.
GIA announces
the release of a comprehensive global report on Outdoor Appliances and Power
Tools. The
global market for Outdoor Appliances and Power Tools is forecast to reach 118 million
units by 2020, driven by the rising trend towards outdoor living and the
ensuing rise in demand for outdoor living, landscaping and gardening tools and accessories.
Outdoor Powered
Tools are used for outdoor activity such as garden cleaning, lawn mowing, and
wood cutting & trimming among others. The market for powered lawn and
gardening products are significantly influenced by social and economic factors such
as economic climate, consumer confidence, urbanization trends, demographic
profile, type of housing unit and outdoor space area, among others. With modern
consumers increasingly reconnecting with the concept of ‘going green’,
gardening as an ideal leisure activity has regained focus worldwide. The
scenario is resulting in increased demand for outdoor power tools among a
growing base of Do-it-yourself (DIY) gardeners. Growth in the market is also
driven by factors such as rise in new housing starts, increasing number of single
family homes, rebound in home remodeling activity, and consumer enthusiasm for
outdoor living. Consumer desire for outdoor living is gaining strength supported
by lifestyle upgrades in both developing and developed markets worldwide. Increased
indulgence in backyard cooking and garden parties are benefiting demand for lawn
and landscaping power tools.
Growing interest
in organic foods is compelling consumers to design, build and maintain urban organic
backyard farms and vegetable gardens, thus generating demand for outdoor
equipment. While the share of gasoline powered outdoor appliances remains relatively
stable, corded electric products are losing share to cordless products. Demand
for battery powered appliances such as lawn mowers and chainsaws is increasing.
Another key trend is the use of lithium-ion batteries in various appliances.
Use of lithium ion technology has enabled manufacturers to introduce lighter
and more powerful products at competitive prices. Robotic, remote controlled and
GPS-guided lawn mowers are expected to witness strong demand in the coming
years.
As stated by
the new market research report on Outdoor Appliances and Power Tools, the United States represents the largest market
worldwide. Asia-Pacific ranks as the fastest growing market with a CAGR of 5.8%
over the analysis period, led by strong GDP growth, increasing disposable
income, rise in new home constructions, growing interest in outdoor activities
and upgrading social lifestyles of the growing base of affluent middle class
population.
Major players covered
in the report include Alamo Group, Inc., The Ariens Company, Blount
International Inc., The Bosch Group, Briggs and Stratton Corporation, Deere and
Company, Global Garden Products Group, Husqvarna Group, MTD Products, The Toro
Company, STIHL Holding, and Techtronic Industries, among others.
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