The Global Market for Video Encoders is Projected to Reach US$1.2 Billion by 2020
Video Digitization Boosts Demand
for Video Encoders, According to a New Report by Global Industry Analysts, Inc.
GIA announces the release of a comprehensive global
report on Video Encoders. The
global market for video encoders is projected to reach US$1.2 billion by 2020,
driven
by video digitization and the rising demand for digital TV services.
Video entertainment continues to transform with the
steady shift from analog to digital format and the growing significance of the
Internet in content distribution. Expanding network bandwidth, availability of
digital content and devices such as HDTVs, rising popularity of mobile devices
such as smartphones and tablets, are helping accelerate this transformation. Consumers
currently have access to a wider choice of programs in addition to the ability
to experience high-resolution and high-dimensional video anytime and anywhere. Proliferation
of ultra-high definition TV, interactive media, and high speed internet, are
spurring opportunities for video publishing, hosting, broadcasting, management,
syndication and monetization. Another key trend is the growing consumer preference
for a more dynamic and personalized video experience any place and anytime over
multiple screens devices. Against the backdrop of the growing prominence of the
multiscreen video platform, there is a clear need for video content as well as
programming to be converted into multiple bit rates, formats and resolutions to
facilitate their display on a variety of devices.
The trend towards time shifting technologies such as
VOD (video-on-demand) and digital video recorders (DVRs), and the rising
popularity of video streaming services from media platforms such as Apple,
Netflix, and YouTube all of which require content to be aggregated from various
broadcasters and content owners, is contributing to the increased demand for
video infrastructure equipment including encoders. Other major factors driving
growth in the market include the digitization trend, and the growing government
focus on improving the quality of terrestrial video and broadcast services. Advancements
in video CODECs (compression and
decompression) have been the key foundations for the delivery of digital video
over multiple media applications (broadcast, cable, satellite, IPTV and
others). Increasing adoption of AVC and other advanced compression formats
across various countries is helping drive demand for encoding solutions. Demand
for video encoders from the cable TV market is forecast to increase, driven by
the efforts of cable operators across Europe and emerging markets such as
China, Middle East and Africa to build infrastructure facilities. Internet
Protocol Television (IPTV) represents the fastest growing end-use market for
video encoders.
As
stated by the new market research report on Video Encoders, the United States represents the
largest market worldwide. Developing markets of Asia-Pacific, the Middle
East, Africa, and Latin America are forecast to emerge as the fastest growing markets
in the coming years. Growth in these markets will be led by the expanding base of middle class population, rising disposable income, growing demand for pay TV services, increased spending
on entertainment, steady growth
in subscriber base and the gradual rise in demand for high quality video
content.
Major players covered in the report include 3ivx
Technologies Pty. Ltd., Arris Group Inc., ATEME SA, Cisco Systems Inc., Darim
Vision Company Ltd., Elemental Technologies Inc., Envivio Inc.,
Telefonaktiebolaget L. M. Ericsson, Harmonic Inc., Imagine Communications
Corporation, International Datacasting Corporation, MainConcept GmbH,
Telestream Inc., Thomson Video Networks SAS, VBrick Systems Inc., and VITEC,
among others.
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