The Global Market for Harvesting Machinery is Projected to Reach US$37.3 Billion by 2020

Increasing Food Production & Crop Yields Drive Demand for Harvesting Machinery, According to a New Report by Global Industry Analysts, Inc.

GIA announces the release of a comprehensive global report on Harvesting Machinery. The global market for Harvesting Machinery is projected to reach US$37.3 billion by 2020, driven by the growing global population, rising demand for food, increasing food production and crop yields.

A harvesting machine is a tractor drawn mechanical farming device that reaps, cuts and gathers field crops when ripe. Demand for harvesting machinery is fuelled by the need to enhance agricultural productivity, especially against a backdrop of growing world population and the ensuing focus on food security issues. Arable land scarcity and increased pressure on existing lands to improve agricultural yields are necessitating most countries worldwide to adopt mechanized agricultural practices. The growth in the market will therefore continue to benefit from increasing investments made by governments worldwide on automating agricultural practices. Other factors encouraging growth include technological advancements in agricultural machinery, and government support through subsidies.

Technological advancements are also expected to drive growth in the market. Integration of computer-controlled automated harvesting capabilities, cameras, and positioning sensors for intelligent navigation and obstacle detection, are expected to encourage adoption among farmers. Also benefiting the market are improvements in engineering design and comfort. In the coming years, innovations that save energy and resources and optimize efficiency will help manufacturers retain a premium pricing advantage in the market. The focus on sustainable agricultural practices is influencing the engineering design of harvesting machinery. Currently, there is a strong focus on adopting mechanized agricultural practices that reduce environmental degradation. Repeated harvesting machine traffic, for example, results in soil compaction, excessive rutting, and root damage. Integration of sophisticated, intelligent on-board electronic systems in harvesting machinery can help reduce the environmental impact of excessive rutting. Adoption of sustainable agricultural practices will therefore result in greater acceptance of innovative agricultural practices, such as precision farming. Product innovation and R&D programs in the coming years will be dedicated towards developing higher efficiency and environmentally sustainable machines.

Asia-Pacific represents the largest and the fastest growing market worldwide, as stated by the new market research report on Harvesting Machinery. Growth in the region is led by China and India. Low levels of agricultural mechanization and use of traditional inefficient farm equipment in these countries offer massive untapped opportunities for growth. Demographic factors such as increasing per capita income in rural regions and shortage of farm labor as a result of population migration to urban areas are also indirectly driving demand in the region. In the developed markets like North America and Europe, demand is forecast to stem primarily from replacements of old machinery. Rising farm consolidation in developed countries is expected to generate demand for larger machinery. With shortages in farm labor supply, bigger equipment assumes mission critical importance in effectively managing large scale farm activities. With biofuels emerging as an attractive source of renewable energy, the massive land areas being dedicated for biofuel crop production is expected to spur demand for harvesting machinery.

Major players covered in the report include AGCO Corp., Alois Pöttinger Maschinenfabrik Ges.m.b.H, Bernard Krone Holding GmbH & Co. KG, CLAAS KGaA, CNH Industrial N.V., Deere & Company (John Deere), Dewulf NV, Foton Lovol International Heavy Industry Co. Ltd., Kubota Corp., Kuhn Group, Lely Group, Preet Agro Industries Pvt. Ltd., Ploeger Agro BV, SAME Deutz Fahr, and Sampo Rosenlew Ltd., among others.

The research report titled “Harvesting Machinery: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, growth drivers, product launches, mergers and acquisitions, and other strategic industry activities of major and niche global and regional companies. The report provides market estimates and projections in US$ for all major geographic markets including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (Australia, China, India, South Korea and Rest of Asia-Pacific), Middle East & Africa, and Latin America (Brazil and Rest of Latin America).

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