The Global Market for Mobile Gaming is Projected to Reach US$52.6 Billion by 2020

Surging Smartphone Sales & Changing Consumer Mobile Usage Habits Drive the Mobile Gaming Market, According to a New Report by Global Industry Analysts Inc.

GIA announces the release of a comprehensive global report on Mobile Gaming. The global market for Mobile Gaming is projected to reach US$52.6 billion by 2020, driven by spiraling smartphone and tablet sales, changing media consumption habits on mobile devices, and the ensuing expansion in smartphone gaming audience worldwide.

Mobile gaming, which evolved concurrently with the development and launch of mobile phones and mobile computing devices, is witnessing strong growth. Rising sales of smartphones and tablets and growing use of these devices for entertainment purposes such as gaming, are driving growth in the mobile gaming market. The multifunctional modern mobile phone, the development of an inexhaustible range of entertainment apps, and the integration of haptic hardware and software support for gaming such as motion sensors, are significantly benefiting the trend of mobile gaming. Proliferation of mobile internet, declining cost of 3G services, and launch of high bandwidth 4G networks, are additionally enabling anywhere and anytime access to online games. Faster internet speeds, and even faster processing power of mobile devices are not only changing the consumer mobile gaming experience, but also represent the science behind the modern addiction to mobile games.

The  last couple of years witnessed massive developments in gameplays, social media interactivity, game genres, and monetization models. Also driving growth is the drop in handset prices and data access fees, steady rise in the number of mobile MMORPG gamers, and higher average per capita spending on mobile games. Continous development of blockbuster titles by gaming companies and launch of free-to-play games with paid upgrades are generating revenues from in-game microtransactions. Given the growing diversity of smartphone platforms and the pressure to beat competition, demand for cross-platform game applications will grow strongly in the coming years. Game developers are therefore focusing on developing platform agnostic games that run on Android, iOS, and Windows OS. Also, the tremendous success of social games is providing the much required boost to the wireless games market. The rise of the cloud computing phenomenon and the ensuing easy access to gaming applications over the cloud, without the need for download, is driving the popularity of cloud games. Also, driving consumer preference for cloud games is the launch of Gaming as a Service (GaaS) solutions that allow latency-free, effortless streaming of games. 

As stated by the new market research report on Mobile Gaming, Asia-Pacific represents the largest regional market worldwide. The region is also forecast to emerge as the fastest growing market with a CAGR of about 20.4% over the analysis period. Growth in the region is led by the rapidly digitalizing lifestyles of the expanding base of affluent middle class population, and the convergence of computing, communications, and entertainment. Other macro-economic factors spurring growth include strong GDP gains, growing employment opportunities, rising income levels, continuous development of cellular markets, and rising 3G penetration.

Major players in the global market include Blockdot Inc., DeNA Co., Ltd., Electronic Arts Inc., Gameloft SA, GAMEVIL, GigaMedia Limited, Glu Mobile Inc., GREE International Inc., HandyGames™, I-play, Jump Games, Kuju Entertainment Ltd., MocoSpace, NAMCO BANDAI Games Inc., Nexon America Inc., RockYou® Inc.,Sohu.com Inc., Sony Computer Entertainment Inc., Sony Online Entertainment LLC, Tylted, Zapak Digital Entertainment Ltd., and Zed among others.

The research report titled “Mobile Gaming: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of industry segments, trends, growth drivers, restraints, market share, size and demand projections and forecasts. Major geographic regions covered include the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, India, South Korea, and Rest of Asia-Pacific), Latin America (Brazil and Rest of Latin America) and Rest of World. Mobile Device Types analyzed in the report include Tablets and Smartphones. The report also offers coverage on mergers, acquisitions, product launches and other strategic industry activities of major global and regional players.

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