The Global Market for Breast Pumps is Projected to Reach 7.9 Million Units by 2020

Increase in the Number of Nursing Mothers in the Workplace Spurs the Breast Pumps Market, According to a New Report by Global Industry Analysts, Inc.

GIA announces the release of a comprehensive global report on Breast Pumps. The global market for Breast Pumps is projected to reach 7.9 million units by 2020, driven by the increase in the number of nursing mothers in the workplace.

Breast pumps are mechanical devices that are used to draw milk from the breast of a lactating mother through the suction mechanism, primarily for the purpose of storage and use for feeding the baby. Breast pumps are used when direct feeding is not practical due to medical complications, premature birth, or the mother being away from a child for a longer time during the day because of work, among others. Breast pumps are also used to stimulate lactation and relieve engorgement of breasts. Breast milk provides increased health benefits to infants in the form of species-specific live cells, hormones and antibodies that are not present in formula milk. From the time of its invention, the humble breast pump witnessed significant technological refinements in terms of comfort and user friendliness.

The future growth in the market will be driven by the growing preference among working women to continue breast feeding their babies. The trend is guided by the rising levels of awareness over the benefits of breastfeeding. The growing health concern over the use of infant formula feed is additionally driving the preference for breastfeeding babies. Other factors driving growth include favorable demographics such as older parents with higher discretionary spends and dual income households. The restructuring of the reimbursement policies in the United States in January 2013, wherein insurance companies are required to cover cost of lactation counseling and breastfeeding devices is further expected to spur growth in demand for breast pumps.

As stated by the new market research report on Breast Pumps, the United States represents the largest market worldwide, followed by Europe. Asia-Pacific is forecast to emerge as the fastest growing market with a CAGR of 8.8% over the analysis period. The key factors driving growth in the region include the increasing number of working women in two of the most populous countries of China and India, rising purchasing power, fast-paced consumer lifestyles, growing awareness and availability of user-friendly powered breast pumps, and the implementation of maternal strategies to support lactation in the workplace

Key players covered in the report include Ameda Breastfeeding Solutions, Bailey Medical Engineering, Energizer Holdings Inc., Handi-Craft Company, Hygeia Medical Group, Lansinoh Laboratories Inc., Linco Baby Merchandise Work’s Co., NUK® USA, Medela, Philips Avent, Pigeon Corp., TOMY Company Ltd., and Whittlestone, Inc., among others.

The research report titled “Breast Pumps: A Global Strategic Business Report” announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies. Market estimates and projections in Units are provided for all major geographical markets including the United States, Canada, Japan, Europe (France, Germany, United Kingdom, Italy, Spain, Russia, and Rest of Europe), Asia-Pacific and Rest of World. Product segments analyzed include Non-Powered Breast Pumps and Powered Breast Pumps.

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