The Global Market for Breast Pumps is Projected to Reach 7.9 Million Units by 2020
Increase in the Number of Nursing Mothers in the
Workplace Spurs the Breast Pumps Market, According to a New Report by Global Industry Analysts, Inc.
GIA announces the
release of a comprehensive global report on Breast Pumps. The
global market for Breast Pumps is projected to reach 7.9 million units by 2020,
driven by the increase in the number of nursing mothers in the workplace.
Breast pumps
are mechanical devices that are used to draw milk from the breast of a
lactating mother through the suction mechanism, primarily for the purpose of
storage and use for feeding the baby. Breast pumps are used when direct feeding
is not practical due to medical complications, premature birth, or the mother
being away from a child for a longer time during the day because of work, among
others. Breast pumps are also used to stimulate lactation and relieve
engorgement of breasts. Breast milk provides increased health benefits to
infants in the form of species-specific live cells, hormones and antibodies that
are not present in formula milk. From the time of its invention, the humble
breast pump witnessed significant technological refinements in terms of comfort
and user friendliness.
The future growth in the market will be driven by the growing preference
among working women to continue breast feeding their babies. The trend is
guided by the rising levels of awareness over the benefits of breastfeeding. The
growing health concern over the use of infant formula feed is additionally
driving the preference for breastfeeding babies. Other factors driving growth
include favorable demographics such as older parents with higher discretionary spends and dual income
households. The restructuring of the reimbursement policies in the United States in
January 2013, wherein insurance companies are required to cover cost of lactation
counseling and breastfeeding devices is further expected to spur growth in
demand for breast pumps.
As stated by the
new market research report on Breast Pumps,
the United States represents the largest market worldwide, followed by Europe. Asia-Pacific
is forecast to emerge as the fastest growing market with a CAGR of 8.8% over
the analysis period. The key factors driving growth in the region include the increasing number of working women in two
of the most populous countries of China and India, rising purchasing power, fast-paced
consumer lifestyles, growing awareness and availability of user-friendly
powered breast pumps, and the
implementation of maternal strategies to support lactation in the workplace
Key players
covered in the report include Ameda Breastfeeding Solutions, Bailey Medical
Engineering, Energizer Holdings Inc., Handi-Craft Company, Hygeia Medical
Group, Lansinoh Laboratories Inc., Linco Baby Merchandise Work’s Co., NUK® USA,
Medela, Philips Avent, Pigeon Corp., TOMY Company Ltd., and Whittlestone, Inc.,
among others.
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