The Global Market for Depilatories is Projected to Reach US$2.7 Billion by 2020

Development of Cost-Efficient & Pain-Free Depilatory Solutions Drives Growth in the Depilatories Market, According to a New Report by Global Industry Analysts, Inc.

GIA announces the release of a comprehensive global report on Depilatories. The global market for Depilatories is projected to reach US$2.7 billion by 2020, driven by the development of low-cost, affordable, pain-free depilatories.

Depilatories are carving a niche in the fast growing beauty products industry, providing tough competition to expensive hair removal techniques such as electrolysis, laser treatment and waxing. An important part of everyday grooming, depilatories are witnessing healthy growth supported by the growing demand for gender-specific products and rising product awareness. Another popular trend in the depilatories market is the growing importance of organic and natural ingredients. With increase in demand for gentle formulations that exfoliates the skin, the market for organic and natural depilatories is witnessing significant growth. Other depilatory advancements poised to benefit the market include the Aromaguard™ technology that ensure odor-free depilation, and advanced creams that enable quick depilation in less than 3.0 minutes.

Although women continue to dominate as the leading consumer segment for depilatories worldwide, depilatory products for men are expected to witness growth encouraged by the launch of new innovative products and creative marketing strategies adopted by manufacturers. Benefits of depilatories spurring its adoption include pain free hair removal, slower re-growth time, and cost efficiency as compared to conventional men’s shaving products, such as electric and non-electric shavers. Depilatories enable men with stiff and curly facial hairs, who usually encounter unsightly bumps and ingrown hairs while shaving, to achieve a smooth and clean look.

As stated by the new market research report on Depilatories, Europe represents the largest market worldwide, followed by the United States. Asia-Pacific is forecast to exhibit the fastest growth of 8.0% over the analysis period. Growing population, steadily growing economies, rising disposable incomes, expanding base of affluent middle class population and surging interest in personal grooming, represent key factors driving growth in the region.

Key players covered in the report include Andrea, Church & Dwight Co. Inc., Dabur India Limited, L’Oreal SA, Nads, Reckitt Benckiser Plc., Sally Hansen, and The Procter & Gamble Company, among others.

The research report titled “Depilatories: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of the depilatories market, industry overview, trends, growth drivers and issues and recent industry activity. The report provides market estimates and projections for Depilatories in US$. Geographic markets analyzed in the report include the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), Latin America (Brazil and Rest of Latin America) and Rest of World.