The Global Market for Mobile Yellow Pages is Projected to Reach US$35 Billion by 2020

Increased Use of Mobile Phones to Perform Business Tasks Spurs Growth in the Mobile Yellow Pages Market, According to a New Report by Global Industry Analysts, Inc.

GIA announces the release of a comprehensive global report on Mobile Yellow Pages. The global market for Mobile Yellow Pages is projected to reach US$35 billion by 2020, driven by a robustly growing mobile market, and increasing use of Internet and mobile directories among small and mid-sized businesses.

Mobile yellow pages is one of the major advertising formats for accessing Yellow pages on various internet-enabled mobile devices such mobile phones, smartphones, PDAs, tablets and GPS navigators. In order to offset the decline in the printed directories market, publishers of yellow pages have begun to foray into alternate media formats and have adopted technologically advanced advertising formats like Internet Yellow Pages. The online platform is benefiting from the rising Internet and broadband penetration rates, providing users with location and contact details of businesses along with other value added information in the form of maps and reviews, among others. Extensive use of mobile devices particularly mobile phones for searching local content is also helping drive growth in mobile yellow pages revenues. In the coming years, sustainability issues, changing lifestyles, and technological innovations are poised to dictate trends in the market.

Greater reach, and ability to target individual consumers anytime, anywhere based on their location are some of the benefits that are driving growth in this market. Further, faster mobile internet, increasing penetration of smartphones, surging number of location based searches and rising awareness of the advantages of location-based advertising (LBA) are enticing a large number of SMEs towards Mobile Yellow Pages. To tap the growing demand for mobile yellow pages, yellow page publishers are making extensive efforts to develop and launch mobile apps for various mobile platforms.

As stated by the new market research report on Mobile Yellow Pages, the United States represents the largest market worldwide. Asia-Pacific is forecast to emerge as the fastest growing market worldwide with a projected CAGR of 20% over the analysis period. Important growth drivers in the region include growing number of mobile Internet subscriptions, penetration of high-speed 3G data services, falling mobile data service charges and digitalizing lifestyles of the growing base of affluent middle class population. While South Korea represents the largest regional market in Asia-Pacific, India is poised to register the fastest CAGR over the analysis period.

Major players covered in the report include AGI Publishing Inc., Dex Media Inc., Eniro AB, Hibu plc, LocalEdge, Seat Pagine Gialle SpA, Sensis Pty Ltd, Solocal Group, Trudon (Pty) Ltd., TRUVO, Yellow Pages Group, YP and Ziplocal, among others.

The research report titled “Mobile Yellow Pages: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, drivers, mergers, acquisitions and other strategic industry activities. The report provides market estimates and projections for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (Australia, China, India, South Korea, and Rest of Asia-Pacific), Latin America and Rest of World. 

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