The Global Market for Tampons is Forecast to Reach US$6.2 Billion by 2020

Rising Focus on Feminine Health, Comfort and Convenience Drives the Global Tampons Market, According to a New Report by Global Industry Analysts, Inc.

GIA announces the release of a comprehensive global report on Tampons. The global market for tampons is forecast to reach US$6.2 billion by 2020, driven by growing awareness, continuous product advancements and rising standards of hygiene and living.

Tampons constitute an integral part of the feminine hygiene products market. However, despite being an essential element in the feminine care products market, tampons are yet to establish a firm footing as their penetration is almost non-existent in some of the high growth developing markets. Of the 1.7 billion addressable female consumers, only 100 million women use tampons, reflecting a poorly penetrated market. Use of tampons is presently notable only in Western countries, while in the developing countries, sanitary napkins find widespread use. Key reasons underlying the low penetration rates include cultural restrictions, lack of affordability, low awareness, non-availability across retail channels, and taboos associated with tampon use. Also, health risks caused by tampon use, especially bacterial infections and TSS (Toxic Shock Syndrome) are acting as major deterrents for increased adoption.

Future growth in the market will be driven by the transition from low cost products towards convenient products, which offer extended functionality and safety from leakage. Development of products with value added features will help increase sales of premium-branded tampons in developed markets, while modernization in retail structure and improved performance and pricing will facilitate growth in developing regions. The trend towards leading physically active lifestyles is expected to greatly benefit the market, giving tampons the much-needed boost in sales. Smaller and compact products in discreet packages as well as slender and smaller-sized tampons targeted at the teen market are also expected to benefit market expansion in the near term.

As stated by the new market research report on Tampons, Europe and the United States represent important markets worldwide. Asia-Pacific ranks as the fastest growing market with a CAGR of 3.9% over the analysis period. This underexploited region offers untapped potential for growth supported by a huge population base, rising levels of income, growing awareness levels, and increased per capita spending on personal hygiene products.

Key players covered in the report include Energizer Holdings Inc., First Quality Hygienic Inc., Kimberly Clark Corporation, Lil-lets Group Limited, Natracare Bodywise (UK) Ltd., Procter & Gamble, Rostam Ltd., Svenska Cellulosa Aktiebolaget (SCA), and Unicharm Corporation, among others.

The research report titled ‘Tampons: A Global Strategic Business Report” announced by Global Industry Analysts Inc., offers a comprehensive analysis of the industry, market drivers, issues and trends, competitive scenario, product introductions, and recent industry activity of major and niche market participants. The report provides estimates and projections in dollars for major geographic markets including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (China, India, and Rest of Asia-Pacific), Latin America (Brazil, Mexico, and Rest of Latin America), and Rest of World.