The Global Market for Air Fresheners is Projected to Reach US$10.4 Billion by 2020

Surging Importance of Aromatherapy & Changing Demographic Trends Drive the Global Air Fresheners Market, According to a New Report by Global Industry Analysts, Inc.

GIA announces the release of a comprehensive global report on Air Fresheners. The global market for Air Fresheners is projected to reach US$10.4 billion by 2020, driven by the surging importance of aromatherapy, changing demographic trends, and consumer desire for decorating homes with fragrant products.

Extensively used to mask bad and unpleasant odors from compact places, air fresheners represent one of the most important innovations in air care. Air freshener manufacturers are leveraging the growing consumer interest in aromatherapy by developing products with exotic aromatic compounds. Manufacturers are also innovating multi-purpose air fresheners which offer multiple benefits of air purification, freshener, and deodorization. Rising standards of living in emerging markets is pushing manufacturers to provide a lifestyle-oriented image to their products. Growing population, rising consumer affluence, and willingness to indulgence in luxury products are major factors driving growth in the air fresheners market. Future growth in the market will be driven by new product development efforts and innovation in product concepts.

The rising popularity of aromatherapy, is resulting in the increased use of essential oils and natural aromatic compounds in air freshener products. The use of fragrances in enhancing the mood and health of an individual is expected to infuse new demand for air fresheners. Growing importance of social gatherings and the evolving tendency of consumers to spend quality time at home are some of the other major factors boosting growth in the home air fresheners market. Technology advancements poised to benefit the market include the development of battery-powered air fresheners, plug-in devices, and automatic freshener with motion sensors. Manufacturers are also introducing innovative products such as seaweed-based air fresheners, and air fresheners with exotic food and beverage fragrances for a soothing effect on the mind as well as the body. 

As stated by the new market research report on Air Fresheners, Europe continues to dominate the global market. While Western economies dominate the global market, emerging economies in Asia-Pacific, Latin America, and Eastern Europe are expected to drive future growth. Surging population, growing urbanization, increasing disposable income, and low penetration of air fresheners are expected to drive demand in these markets. Asia-Pacific is forecast to emerge as the fastest growing market with a CAGR of 7.4% over the analysis period. Sprays and aerosols represent the largest as well as the fastest growing product categories.

Key players covered in the report include Ada Electrotech (Xiamen) Co. Ltd., Air Delights Inc., Blyth Inc., California Scents, Car Freshener® Corporation, Church & Dwight Co. Inc., Earth Chemical Company Ltd., Farcent Enterprise Co. Ltd., Godrej Household Products Ltd., Handstands, Henkel KgaA, Kobayashi Pharmaceutical Co. Ltd., Procter & Gamble, Raj Fragrance, RB plc, SC Johnson & Son Inc., S.T. Corporation, and The Yankee Candle Company Inc., among others.


The research report titled “Air Fresheners: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, and other strategic industry activities of global companies. The report provides market estimates and projections for all major geographic markets including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), Latin America (Brazil and Rest of Latin America) and Rest of World . Product segments analyzed in the report include Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners

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