The Global Market for Non-Electric Shavers (Razors and Blades) is Projected to Reach US$30 Billion by 2020

Resurgence of the Traditional Wet Shaving Technique Drives the Global Non-Electric Shavers Market, According to a New Report by Global Industry Analysts, Inc.

GIA announces the release of a comprehensive global report on Non-Electric Shavers. The global market for Non-Electric Shavers (Razors and Blades) is projected to reach US$30 billion by 2020, driven by the resurgence of the traditional wet shaving trend, razor advancements, and robust demand in the developing countries.

The traditional method of wet shaving with non-electric shavers is making a comeback, after being overshadowed by the emergence of and thereafter rapid increase in popularity of electric shavers. The primary factor responsible for the subtle resurgence is the consumer’s desire for that perfectly shaven smooth look that is achieved only through the wet shaving technique. Wet shaving, which includes the use of disposable and cartridge razors and straight razors, double-edge safety razors and injector razors, is currently donning the image of a main stream phenomenon than just being a niche market of casual hobbyists supported by the increasing attention of men to their skin care needs. Despite various drawbacks associated with wet shaving, it continues to remain the most accepted method of hair removal for both men and women across the world.

Future growth in the market will be driven by the increasing desire among men and women to appear well-groomed at all times, urban expansion, rural urbanization, and growing disposable incomes as a result of rapid economic expansion in the underpenetrated large emerging markets. Favorable demographics represent another important growth driver with the shaving age group of 15-64 years presently accounting for 66% of the global population. The emerging markets in Asia-Pacific and Latin America along with underpenetrated markets such as the Middle East, Eastern Europe and Africa represent important growth markets. While the expanding middle class segment, with its growing spending habits are driving growth in emerging markets, the underdeveloped countries are offering a distinct opportunity for tailored products to suit their smaller budgets. Innovative products with sophisticated features, though priced high, are expected to sell more in the developed markets as part of the on-going trading up trend where consumers are willing to pay a premium price for the latest in shaving technology.

As stated by the new market research report on Non-Electric Shavers, Europe represents the largest market worldwide, followed by the United States. Asia-Pacific represents the fastest growing market registering a CAGR of 6.1% over the analysis period. Increasing sophistication in lifestyles, rising income levels, growing consciousness about hygiene and looks, relatively underpenetrated markets, and expanding middle class represent key growth drivers in the region. China and India represent two countries with the largest young population in the world offering significant opportunities for market expansion.

Key players covered in the report include BIC Group, Energizer Holdings Inc., The Personna American Safety Razor Company, Wilkinson Sword Ltd., Feintechnik Gmbh Eisfeld, HeadBlade Inc., Kai Industries Co. Ltd., The King of Shaves Company Ltd., Laser Shaving (India) Private Limited, Ningbo Jiali Plastics Co. Ltd., Super-Max, The Procter & Gamble Company, and The Gillette Company, among others.

The research report titled “Non-Electric Shavers: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of the non-electric shavers market, industry overview, trends, growth drivers and issues and recent industry activity. The report provides market estimates and projections for product segments including Razor Handles, Razor Blades (Refills) and Disposable Razors. Geographic markets analyzed in the report include the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), Latin America (Brazil and Rest of Latin America) and Rest of World.

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