The Global Market for Mobile Value Added Services (MVAS) is Projected to Reach US$701.3 Billion by 2020

Robust Sales of  Smartphones & Tablets Drives the Global Mobile Value Added Services Market, According to a New Report by Global Industry Analysts, Inc.

GIA announces the release of a comprehensive global report on Mobile Value Added Services (MVAS). The global market for Mobile Value Added Services (MVAS) is projected to reach US$701.3 billion by 2020, driven by the growing penetration of smartphones and media tablets among mobile subscribers, increasing mobile Internet subscriber base and availability of high-speed 3G and 4G mobile broadband services.

Mobile value added services (MVAS) has gained widespread consumer acceptance and is currently a multi-billion dollar market. An emerging vector of growth in the mobile communications industry, mobile value added services are helping supplement declining service provider revenues in the traditional voice services market. Data traffic generated by the use of MVAS is growing at a robust pace and has already surpassed voice traffic. Growing mobile subscriber base and widespread penetration of smartphones and media tablets suitable for accessing a range of new data applications will continue to foster new growth opportunities for MVAS. The change in consumer data consumption behaviour is additionally spurring growth in the market. Steep increase in the use of mobile apps, social networking platforms, internet search, and mobile payment systems, among others, is helping support consumer demand for mobile value-added services.      

With mobile users exhibiting willingness to pay extra for a superior mobile usage experience, demand for personalized services such as Multimedia Messaging Service, Voicemail, Caller Ring Back Tones, Push-to-talk, News Alerts, is witnessing growth. Rapid proliferation of 3G and evolution of 4G networks are opening up a range of possibilities for MVAS. The growing dominance of application based services is compelling mobile service providers to develop separate platforms that allow users to download mobile applications over their 3G/4G networks. The MVAS market is also witnessing increased demand for utility based services such as M- health, M- governance, M-education, M-commerce, M- agriculture, and M-Law. Over the years, delivery of mobile services has witnessed radical changes supported by the rapid proliferation of App Store and Google Play. Launched during mid to late 2008, App Store and Google Play continue to remain major mobile content distribution platforms specifically designed to serve Apple and Android handheld devices, respectively. Ease of use, low cost, and easy accessibility represent major factors fuelling the popularity of apps.

As stated by the new market research report on Mobile Value Added Services (MVAS), Asia-Pacific represents the largest as well as the fastest growing market worldwide. The growth in the region is driven by improving mobile broadband penetration, robust sales of 3G enabled smartphones, steady proliferation of 4G services, increase in content consumption on mobile phones, and growing popularity of mobile gaming.

Key players covered in the report include Acision, Amazon.com Inc., America Movil SAB de CV, Apple Inc., AT&T Inc., Bharti Airtel Limited, Blackberry Limited, CanvasM Technologies Limited, Computaris, Comverse Inc., Dialogic Inc., eServGlobal Limited, Etihad Etisalat Co., Gemalto NV, Google Inc., Huawei Technologies Co. Ltd., Intersec SA, KongZhong Corp., Mahindra Comviva, NTT DoCoMo Inc., OnMobile Global Ltd., Opencode Systems Ltd., Samsung Electronics Co. Ltd., Sprint Corporation, Tech Mahindra Limited, Telefónica S.A., Vodafone Group Plc and ZTE Corporation.

The research report titled “Mobile Value Added Services (MVAS): A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, growth drivers, restraints, market share, size, demand projections and forecasts. Major geographic regions covered include US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (China, India, and Rest of Asia-Pacific), Middle East & Africa, and Latin America (Argentina, Brazil, Mexico, and Rest of Latin America). The report also analyzes the global market by service type – Mobile Browsing, Mobile Finance (includes Mobile Payments, and Mobile Banking.), Location Based Services, Mobile Texting, and Others (includes Social Networking, and Entertainment).

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