The Global Market for Sports and Fitness Nutrition Foods and Drinks is Projected to Reach US$60.8 Billion by 2020

Growing Number of Fitness Enthusiasts Drive Demand for Sports & Fitness Nutrition Foods & Drinks Market, According to a New Report by Global Industry Analysts, Inc.

GIA announces the release of a comprehensive global report on Sports and Fitness Nutrition Foods and Drinks. The global market for Sports and Fitness Nutrition Foods and Drinks is projected to reach US$60.8 billion by 2020, driven by the increasing number of fitness enthusiasts, rising enrollments at health clubs & gyms, growing elderly and obese population, and innovative ingredient mix.

The world market for sports and fitness nutrition products (including foods & drinks) is currently undergoing a transformation, emerging from a niche segment to a mainstream market. The main reason for the transformation is the expansion of the customer base from high endurance athletes and body builders to general customers ranging from women and teenagers, to college students and even older individuals displaying strong interest in maintaining a healthy lifestyle. This divergence in customer profile and its usage of nutrition food and drinks highlights the need for marketers to adopt tailor-made strategies for targeting such varied groups of consumers to gain greater penetration in the market. Going forwards, the market for sports and fitness nutrition foods and drinks is expected to witness steady growth driven by heightening health consciousness and knowledge of sports nutrition products, increasing number of people engaging in sports/fitness activities, escalating income levels, changing lifestyles, greater emphasis on convenience foods and rapidly graying world population. Also driving growth in the market are factors such as new demographics, growing awareness and acceptance of such products, emergence of natural ingredients and packaging formats and expansion of new delivery channels among other factors.

These days, sports nutrition foods and drinks emphasize more on general health rather than performance. With the favorable attitude of customers towards exercise, the definition of sports and fitness nutrition products also started changing. Younger generation, health conscious consumers, soccer moms, and weekend fitness warriors are now a part of the core consumer cluster. However, focus in this segment is still to a significant extent (although diminishing) on the traditional customer group such as athletes, as such customers due to their greater awareness and understanding of the products, constitute the early adopters and also loyal customers for such products. While the newer groups of customers comprising non-professional sportspersons, recreational users, casual athletes, gym-goers, women seeking fitness control, young adults, or weekend fitness enthusiasts and other users, use such products to receive a boost in stamina and enhance overall physical and mental performance or as a preventive measure against illness, the traditional group uses the products to gain targeted benefits such as muscle enhancement or for post-workout recovery, among others.

As stated by the new market research report on Sports and Fitness Nutrition Foods and Drinks, the United States constitutes the largest market worldwide. Favorable demographics, aging baby boomers and a sedentary lifestyle are the major growth promoters of the fitness industry in the country. The sports nutrition market witnessed exponential growth over the years due to new innovations, novel packaging and marked changes in consumer preferences. Sports supplements and sports nutrition functional foods are among the leading categories exhibiting strong growth. Latin America represents the fastest growing regional market displaying a CAGR of about 8.5% over the analysis period. Despite accounting for a small portion of the world’s food and beverage market, Latin America is expected to emerge as the hotspot in the coming years. The market for sports and energy drinks in Latin America is expected to surge in the near future primarily due to rising income levels, increased focus on health and wellness and willingness of consumers to spend on the category.

Major players in the market include Abbott Laboratories Inc., The Balance Bar Company, Clif Bar & Company, Coca-Cola Co., Dr Pepper Snapple Group Inc., Glanbia Nutritionals Limited, Glanbia Plc, GlaxoSmithKline Plc, GNC Holdings, Inc., Lucozade Ribena Suntory Ltd., Monster Beverage Corporation, Nestlé SA, Optimum Nutrition Inc., Otsuka Pharmaceutical Co. Ltd., PepsiCo Inc., Post Holdings, Inc., The Quaker Oats Company, Inc., Red Bull GmbH, Rockstar Inc., and Yakult Honsha Co. Ltd., among others.

The research report titled "Sports and Fitness Nutrition Foods and Drinks: A Global Strategic Business Report" announced by Global Industry Analysts, Inc., provides a comprehensive review of market, trends, issues, product overview, recent industry activity, and profiles of major companies worldwide. The report provides market estimates and projections in US$ Thousand for product segments including Sports/Energy Foods; and Sports/Energy Drinks. Geographic markets analyzed include the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain and Rest of Europe), Asia Pacific, Latin America and Rest of World.