The Global Market for Personal Care Appliances is Projected to Reach 647 Million Units by 2020

Emphasis On Personal Grooming & Hygiene Fuels Demand for Personal Care Appliances, According to a New Report by Global Industry Analysts, Inc.

GIA announces the release of a comprehensive global report on the Personal Care Appliances. The global market for Personal Care Appliances is projected to reach 647 million units by 2020, driven by rising awareness over the importance of personal grooming and hygiene among consumers across all age groups.

Personal care appliances comprise electronic appliances that are used for hair care, oral care, and hair removal purposes. The global market for personal care appliances continues to record steady growth driven by the desire among men and women to look beautiful and young. With consumers increasingly becoming conscious about their health and appearance, a wide range of personal care appliances are witnessing steady growth. While hair dryers and curling irons are widely used among consumers, massagers, trimmers and electric toothbrushes are also gaining popularity among all age groups. Apart from the desire to look good, demand for personal care appliances is also driven by rising disposable incomes and rapidly changing lifestyles of consumers.

While women constitute the primary end-use market for personal care appliances, male consumers have emerged as a lucrative demographic consumer category. Opportunities in the men’s grooming space are driving manufacturers to develop products specifically targeted at men. The market is expected to post steady growth in the coming years driven by improving economic environment and rising consumer spending on personal grooming products. Sales of personal care appliances are expected to make rapid gains in emerging markets, driven by expanding population, prospering economies, increasing disposable incomes and growing interest in personal grooming. Opportunities in underpenetrated markets are expected to drive companies to focus on rapid growing economies specifically India, China and Brazil.

Rapid technological advances over the years have led to significant improvements in beauty appliances, in terms of effectiveness and convenience, encouraging customers to splurge on such styling and grooming products. In the hair care appliances market, there is greater demand for tailored products to suit the different hair types in hair types such as dry, curly, tangled and fine hair. Oral care appliances segment is poised to grow at the fastest rate, driven by rising awareness about oral hygiene, launch of advanced products, and aging global population.

As stated by the new market research report on Personal Care Appliances, Europe represents the largest market, worldwide. In mature markets, growth is driven primarily by replacement demand and launch of innovative and advanced appliances. Future growth is anticipated from emerging economies of Asia-Pacific, the Middle East, and Latin America, with burgeoning population, and a large middle class segment with expanding disposable incomes. Asia-Pacific represents the fastest growing regional market with a compounded annual rate of 6.2% over the forecast period.

Major players covered in the report include Church & Dwight Co. Inc., Colgate-Palmolive, GABA GmbH, Conair Corporation, BaByliss, Groupe SEB, Helen of Troy Limited, Lion Corp., Koninklijke Philips Electronics N.V, Panasonic Corporation, Procter & Gamble, Braun GmbH, Spectrum Brands Holdings Inc., Wahl Clipper Corporation, and Waterpik Technologies Inc., among others.

The research report titled “Personal Care Appliances: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities. The report provides market estimates and projections for all major geographic markets in Thousand Units such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (China, India, and Rest of Asia-Pacific), Middle East, and Latin America (Brazil and Rest of Latin America). Product segments analyzed include Hair Care Appliances (Curling Brushes, Curling Irons, Hair Clippers, Hair Dryers, Hair Setters, Hair Straighteners); Oral Care Appliances (Electric Toothbrushes, Oral Irrigators, Plaque Removers); Hair Removal Appliances (Men's Shavers, Women's Shavers, Epilators, Trimmers (Beard & Mustache)); and Other Personal Care Appliances (Heating Pads, Whirlpool Baths (Portable), Massagers).