The Global Market for eMMC is Projected to Reach 2.1 Billion Units by 2020
Robust Growth in Mobile Device Sales Drives
the Global Embedded Multimedia Card (eMMC) Market, According to a New Report by
Global Industry Analysts, Inc.
GIA announces the release
of a comprehensive global report on Embedded Multimedia Card (eMMC). The
global market for eMMC is projected to reach 2.1 billion units by 2020,
driven by the rapid growth in mobile device sales and robust increase in data
consumption on mobile devices.
Following its launch in
the year 2008, eMMC has quickly gained acceptance as a preferred flash storage
type in portable consumer electronics. Capable of providing ultra-fast memory,
the use of eMMC is widespread in mobile computing devices such as smartphones,
tablets, navigation/GPS devices, digital book readers, digital cameras, and
portable terminals among others. The eMMC format has added new dimensions to
the basic function of mass storage, and the current version eMMC 5.1 comes with
several innovative features such as upto 400 Mb/s data transfer rates, enhanced
strobe and command queuing to augment the already established image of eMMC in
its end-use verticals. Apart from its traditional use as an embedded storage
solution in mobile devices, the technology is being explored for prospective
applications in place of low density memory storage in digital cameras,
camcorders, digital set-top-boxes, televisions and automotive applications.
Encouraging R&D
investments in embedded memory storage solutions is expected to boost the
competitiveness of the market by creating a rich pipeline of embedded memory
solutions geared to meet the needs of even the most advanced mobile platform.
Developers of embedded memory storage solutions will place increasing emphasis
on enhancing not just memory densities of eMMC, but also on improving
read/write speed, data security and hardware self-monitoring features. Embedded
Multi-Chip Package (eMCP) features the ability to meet the highly integrated
memory needs of modern miniaturized mobile computing devices. A key advantage
of the eMCP memory architecture includes space conservation as it allows
vertical stacking of multiple memory functions. eMCP also eliminates the need
for a separate memory expansion slot thus enabling the development of smaller
and thinner devices. eMMC, in eMCP architecture, is forecast to witness widespread adoption
in low-end smartphones in the coming years, as the technology moves up the
value chain resulting in falling prices and enhanced performance and
functionality.
While the eMMC system
delivers on most fronts, the need for enhanced security in mobile devices has
driven the development of Universal Flash Storage (UFS). The UFS technology is expected to offer enhanced security
for mobile devices at par with traditional personal computer systems. The UFS
technology is projected to find applications in high end media tablets,
ultrabooks and premium smartphones segments of the market, thereby eating into
the market share of the eMMC storage system. Issues currently
associated with UFS such as high energy consumption, high price and lack of
backward compatibility with UFS 1.1 are poised to hamper the prospects for this
memory technology in the immediate future.
As stated by the new market
research report on Embedded Multimedia Card (eMMC), Asia-Pacific represents
the largest as well as the fastest growing regional market with a
projected CAGR of 11.9% over the analysis period. The growth in the region is
led by strong economic growth, rising
income levels, continuous development of cellular markets, rising 3G
penetration, and spiraling sales of smartphones and tablets.
Key players covered in the
report include Greenliant Systems Ltd., Kingston Technology Corporation, Micron
Technology Inc., Phison Electronics Corporation, Samsung Electronics, SanDisk
Corporation, Silicon Motion Technology Corp., SK Hynix Inc., and Toshiba
America Electronic Components Inc., among others.
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